Best WordPress Email Subscription Plugins for 2017

Email marketing is one of the most widely used and effective marketing strategy webwide. Although we’re now seem to be addicted to texting, tweeting,status updates, likes and shares, checking the email box is still the first thing the majority of us do in the morning. You can hardly find anyone who doesn’t have an email address (or even a bunch of them), and that’s what makes emailing a great channel to get the word out of the products or services you offer.
No email marketing campaign can start out without an email list, that’s why subscription forms requesting you to fill in your email address are found on almost every single website out there. Email list building is the first stage to your marketing campaign and a great strategy to grow your site audience. With this in mind I offer you a nice collection of 8 WordPress plugins that includes great email subscription tools to help you start out any marketing campaign from the right foot.
On with the list !

MailChimp WD

MailChimp WD offers a seamless integration of Mailchimp service with your WordPress site and lets you manage all your email lists and subscription forms directly from your dashboard. With its help you’ll be able to create beautiful opt-in and opt-out forms with custom fields (Paypal, file upload, page break, survey tools, etc), and embed them anywhere on your website with a shortcode. You can also choose to use topbar, scrollbox and popout form display options. The plugin allows you to display or hide fields on the forms, depending on the specific selections that your visitors make. There are 13 customizable form themes in the plugin, which allow you to customize the form header and give it a distinct look and feel. The fom data is protected with three types of captcha: simple captcha,arithmetic captcha,and ReCaptcha. There are extensive emailing options in the plugin that will make sure you get the most out of your emails.


Bloom is a powerful email opt-in plugin that was built to help you grow your email list. It allows you to add 6 types of different opt-in forms to your website with your own setup, design and display settings. There are almost endless design and styling options in the plugin which you can use to create great looking forms. Apart from that, there are tons of pre-made form templates in the plugin. With its extensive display options you’ll be given full control over when, where and how your forms are displayed. This is a great way to target your niche audience and get the most out of your forms.Bloom comes with a stats page, which will give you a clear idea about how well each of your opt-ins perform.


OptinMonster comes with an easy to use form builder and lets you create attracting and highly converting opt-in forms in minutes. The form types you can create include floating header bars, popups, slide-ins, sidebar forms, and more. The plugin is equipped with exit intent technology which allows you to detect user behavior and jump in at the right moment with the right message. Also it comes with a powerful A/B testing feature, which you can use to see which one of your form styles and messages convert the best. The built-in statistics will help you further improve the conversion of your forms by making data-driven decisions.

Email Subscribers and Newsletters

This plugin does a great job in helping you collect subscribers and send them automated newsletters once there is a new post on your website. It is developed keeping in mind the requirements of marketers, bloggers and common WordPress users and comes with a full set of features to help you built an extensive email list and engage with your visitors. You can insert attracting subscription forms anywhere on your website using either shortcodes, widget or PHP code. As for newsletters, you have the options to send them manually or on a scheduled basis, including/excluding any of the user categories that you have. The plugin provides sent mail status and lets you know when it is opened.


SumoMe is a fully featured WordPress plugin, which provides advanced tools to grow your email list and social sharing. It comes with tools including list builder, welcome mat,heat maps, image sharer, highlighter,etc, and is equipped with A/B testing functionality to let you know which text, size, timing,and colors work best on your website. With its subscription box widget you’ll be able to collect email subscribers and promote your new posts effectively and in less time. You can choose whether the box loads manually or automatically depending on the time and factors. You can also set your pop ups to be visible to users coming only from a specific social platform, such as Facebook.

MailPoet Newsletters

Mailpoet Newsletters plugin comes with a sign up widget and lets you start collecting subscribers in just two clicks.If you already have a base of subscribers you can export/import them from an existing CSV file. You can create single or double opt-in forms and give them personal look and feel using drag and drop editor. It also comes with a newsletter editor, which lets you create custom styled newsletters and automatically send email notifications about your latest posts to the subscribers. The plugin provides valid stats and reports on your forms to let you see opens, clicks and unsubscribes for each newsletter.

Popup by Supsystic

Popup by Supsystic is a user-friendly tool to grow your subscribers’ list, promote your content and get more social followers. The plugin comes with different pop up types, over 30 form templates and a myriad of form placement options. Its layered popup style allows you to display the pop ups in any corner of your website. Also, you can apply various animations to the popups and use any of the available popup triggers to display them at the very right moment. The plugin allows you to choose when to show/close the popups and , where and to whom the popups are displayed.

Hello Bar

HelloBar is yet another great option to get more subscribers and make sure they don’t miss any of your publications. The plugin offers header notification bars,popups, overlays and slide-ins. It comes with a powerful A/B testing functionality to let you test and discover what works well for your audience and your website. The plugin also features tools to grow your social followers, and help you get more likes, +1s, pins, shares and tweets.

If you’re looking for easy to use tools to grow your email list and get more subscribers, this collections includes 8 great options you can choose from. Check them out and feel free to pick up one for your website.

Gayane Mar

Gayane Mar is the founder of, a WordPress enthusiast and blogger. She is a contributing author to a plenty of well known WordPress related blogs and enjoys sharing her experience and expertise to help people with WordPress. WPCapitan focuses on all things WordPress, how-tos,reviews and plugins, news and more.