When you start blogging, the most important thing becomes updating your blog on a regular basis, since both readers and search engines love new content. But have you ever thought what happens to your old posts? While you are occupied updating your blog with new content, you often forget about your old posts, which can significantly affect the traffic flow to your website.
After spending hours on writing a unique and high-quality piece, it does not make sense to leave your most valuable content to die in your blog’s archives.
One of the best ways to continue to drive traffic to your old blog posts is by promoting them along with your new content. In this article, I’m going to share several tested and trusted methods that will help you promote your old blog posts.
Share your blog posts on Social media
Social media has become an essential part of online marketing, irrespective of your venture’s type, length, and size. As a matter of fact, when you share on social media, only a fraction of your followers can see your updates, thanks to tons of promotional content posted at the same time. Also, not every follower is available at the time of sharing, making it more difficult to reach the right audience at the right time. However, when you share your posts (both new and old) regularly on social media, it enhances the scope of your reach and eventually drives traffic to your website.
Display related posts on your blog
Quite often you see a list of related posts at the end of the article when you visit a website. Its primary purpose is to suggest other blog posts on your website to the readers, rather than have them leaving right after reading the first post. Adding related posts to your website gives you an additional opportunity to make your popular old posts visible and bring huge traffic to them. Moreover, related posts not only help readers to find the most relevant content to their interest, but also helps webmaster enhance internal links, have more page views and reduce bounce rate.
Better WordPress Search
Searching functionality plays a vital role for your blog success.However, WordPress comes with a relatively limited searching functionality. Fortunately, you can enhance the search feature of your blog and replace it with a more powerful one. The best way to do it is to integrate a search plugin into your WordPress website. The two most popular search plugins are SearchWP and Google Custom Search.
Interlink old blog posts
If you have optimized your blog for search engines, you’ll probably know how important interlinking is. To improve your SEO strategy, it is important to make internal linking a habit and try to link your new blog posts with old ones as much as possible. This will help you not only drive traffic to your old posts but also support your new content.
It’s useful to the readers when you interlink your articles whenever it is appropriate.
Linking old Articles in Comments
Comments are yet another great way to remind users about your abandoned old posts. While answering your readers comments on the blog, you can always try to use links to your old posts to justify your answer. This way you can kill two birds with one arrow. You answer your readers’ questions and promote your old blog post without making it too obvious.
However, make sure the links shared in the comments are relevant. Linking old articles in comments establishes credibility and improves your pageviews.
Republish it with updates
Sure, it’s difficult to always write evergreen content especially when you own a technology or news website, where you are supposed to provide the latest and most recent information to your readers. But does this mean your articles are not worthy anymore? Of course, not!
You can still promote your old blog posts by updating and republishing them. Not only does it attract the attention of many users but also help you make the value of your post.
Using Sticky Post Feature
Do you have a post that has gathered a lot of page views since it was first published? Do you think it should stay on top of your page? If so, you should use the sticky post feature. It helps you stick a particular post to your homepage to attract readers attention. You can use this feature when you are making changes to your existing blog post. Update the post and stick it to the homepage to let your readers know about new post updates.
Over to you
When it comes to blogging, every blog post is important. After all, you invest a lot of time and effort to create one useful piece. So, use every opportunity to have them visible to your audience.
How do you promote your old posts? Did I miss something? Share your reviews, opinions and suggestions in the comments below.