Email marketing is one of the most widely used and effective marketing strategy webwide. Although we’re now seem to be addicted to texting, tweeting,status updates, likes and shares, checking the email box is still the first thing the majority of us do in the morning. You can hardly find anyone who doesn’t have an email address (or even a bunch of them), and that’s what makes emailing a great channel to get the word out of the products or services you offer. (more…)
Those who use WordPress most probably know it’s a pretty SEO-friendly content management platform by itself. But it doesn’t mean just running a website on WordPress will get you on the top of first search result pages out of nowhere. For better SEO results and better traffic there is still a lot more to do.
For users who are not technically into SEO, optimizing a blog or a website might seem a pretty daunting task. If you’re one of them, don’t be quick to get upset. There are, fortunately, a number of great WordPress plugins out there that make sure your website is properly optimized and has all the chances to drive more traffic. And guess what ? You don’t have to dive deep into understanding web crawlers, indexing, Google algorithms or whatsoever. These plugins require simple installation and a couple of manual setting adjustments. What you’ll get in return is better search rankings, more traffic and higher conversion rates. (more…)